Women's Brick Initiative

Inspire - Support - Empower
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Firefighter by ZekeZachZoom Femme Pêcheur by Laurent Delcroix Piece of Pie by BrickMione Mae's Arrival by Jonathan Duggins The Sweetest - The Strongest by Chiara Recarti

Firefighter by ZekeZachZoom

Femme Pêcheur by Laurent Delcroix

Piece of Pie by BrickMione

Mae's Arrival by Jonathan Duggins

The Sweetest - The Strongest by Chiara Recarti

The Women's Brick Initiative Manifesto

Inspire

Inspire

We will INSPIRE more women and girls to join our LEGO hobby while honoring the female artists, builders and LEGO enthusiasts who are already making a difference.
Support

Support

We will SUPPORT our community through workshops, events, skill building activities and a positive community experience.
Empower

Empower

We will EMPOWER our community by challenging entrenched inequity and bias. We will increase representation of women and other underrepresented groups within all aspects of the LEGO ecosystem.
In 1963 the LEGO company developed a set of guidelines – a LEGO constitution so to speak – to guide both the consumers and the customers of LEGO. These10 basic characteristics become the core of LEGO development and guided the company. Number two on this list was to design toys for "Girls and Boys". The Women's Brick Collective wants to bring the focus of building and creating with LEGO back to women and girls. We are dedicated to inspiring girls and women to build with LEGO. We want to demonstrate that the simple plastic brick can be used in a variety of creative ways beyond traditional building. Through bricks, photography and jewelry we transform bits of plastic into items of beauty and magical worlds.
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Ready for another quilt?

  By MeganL December 20, 2020 December 20, 2020 Events, Of Interest

As you might have seen in our social media, here is the Yule Quilt that was created for Brickworld earlier this month. Over 40 members, allies (and family members) from four continents contributed to this quilt. There are two duplicate tiles – can you spot them? It’s time for another… Continue reading

Tagged   Collaborative Build, quilt
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4 days to go! Join our Yule Quilt Collaborative Build!

  By MeganL December 1, 2020 December 1, 2020 Events, Of Interest

Our last WBI Quilt collaborative build for BrickCon was so popular, we’re doing it again for virtual Brickworld this month! It’s easy to participate. Create one or more quilt square using a 6×6 plate (or equivalent) and build a winter or holiday image in that small space. The preferred way… Continue reading

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WBI’s 2020 Best and Worst in LEGO for Equity and Inclusion

  By MeganL November 26, 2020 December 3, 2020 Of Interest

We’re close to the end of this marathon called the year 2020, and it’s been quite a year for LEGO.  WBI took a look at all of LEGO product offerings for 2020, reviewed them through a lens of gender equity and diversity, and compiled a list of the best and… Continue reading

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A Breakdown of LEGO Female Minifigure Facial Expressions

  By MeganL November 25, 2020 December 10, 2020 Research

by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large fraction have smirking, even provocative expressions that are not seen in male heads. Our analysis explored all 525 female heads produced by LEGO and reveals… Continue reading

Tagged   minifigure, research
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LEGO Female Minifigure Heads: An Analysis

  By MeganL November 24, 2020 December 10, 2020 Research

by Emelyn Chiang LEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach a more diverse audience, but female minifigures and minifigures that depict people of color are still vastly underrepresented. Diversity in LEGO Minifigures LEGO may be… Continue reading

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Return of the Ducks!

  By MeganL November 15, 2020 November 15, 2020 Contests, Events

WBI will be hosting a room at virtual Brickworld on December 12, 2020. We hope to see you there! During one of the sessions, we’re going to be asking women, girls, and allies to show us their variation of the original LEGO duck. You might remember that WBI hosted a… Continue reading

Tagged   Building contest, ducks
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Ready for another social hour? So are we!

  By MeganL November 11, 2020 November 11, 2020 Uncategorized

We had such a good time at our last social hour, we decided to have another one! This time, we’re having it at a time that’s more friendly for our Eastern US and European members. Date: Saturday, ,November 21 2020 Time: 12:00 p.m. (noon) Pacific (Los Angeles) time Where: Zoom!… Continue reading

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Introduction of the new Member Profiles!

  By MeganL October 17, 2020 October 16, 2020 Our Stories

The Women’s Brick Initiative is excited to introduce a new way to learn more about our community members. We love how supportive the WBI community is and we think there are some members doing amazing things that we don’t know a lot about. Our goal is to create a close-knit… Continue reading

Tagged   members
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Come join us for our first social hour!

  By MeganL October 13, 2020 October 13, 2020 Events

WBI hosted a social during virtual BrickCon recently. We had a great time! But we figured we don’t need a convention to have a virtual social hour, so we’re having one this weekend: Date: Saturday, October 17, 2020 Time: 7:00 p.m. Pacific (Los Angeles) time Where: Zoom! If you’re interested… Continue reading

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Timeline of Female Minifigures

  By MeganL October 10, 2020 October 12, 2020 Research

By Stephanie Taylor Editor’s note: Thanks to some terrific input from the AFOL community, it’s been brought to our attention that some of the data presented here may be incomplete. We’re reviewing that data and will change as needed, and then republish. In mid 2018, for the 40th anniversary of… Continue reading

Tagged   gender equality, minidolls, minifigures, racial equity, research
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