Women's Brick Initiative

Inspire - Support - Empower
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Firefighter by ZekeZachZoom Femme Pêcheur by Laurent Delcroix Piece of Pie by BrickMione Mae's Arrival by Jonathan Duggins The Sweetest - The Strongest by Chiara Recarti

Firefighter by ZekeZachZoom

Femme Pêcheur by Laurent Delcroix

Piece of Pie by BrickMione

Mae's Arrival by Jonathan Duggins

The Sweetest - The Strongest by Chiara Recarti

The Women's Brick Initiative Manifesto

Inspire

Inspire

We will INSPIRE more women and girls to join our LEGO hobby while honoring the female artists, builders and LEGO enthusiasts who are already making a difference.
Support

Support

We will SUPPORT our community through workshops, events, skill building activities and a positive community experience.
Empower

Empower

We will EMPOWER our community by challenging entrenched inequity and bias. We will increase representation of women and other underrepresented groups within all aspects of the LEGO ecosystem.
In 1963 the LEGO company developed a set of guidelines – a LEGO constitution so to speak – to guide both the consumers and the customers of LEGO. These10 basic characteristics become the core of LEGO development and guided the company. Number two on this list was to design toys for "Girls and Boys". The Women's Brick Collective wants to bring the focus of building and creating with LEGO back to women and girls. We are dedicated to inspiring girls and women to build with LEGO. We want to demonstrate that the simple plastic brick can be used in a variety of creative ways beyond traditional building. Through bricks, photography and jewelry we transform bits of plastic into items of beauty and magical worlds.
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A Study of Gender Bias in Animals in Friends sets

  By WBI January 21, 2022 April 8, 2022 Research

When examining the animals in varying LEGO sets, two different methods were used in comparing animals in sets made predominantly for girls and women and those made for predominantly boys and men. The first method is defining each animal as having “realistic” or “unrealistic” colors, based on the actual colors… Continue reading

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Gender Inequality of the CMF SEries

  By WBI January 8, 2022 April 8, 2022 Research

Gender bias and discrimination could not be clearer when looking at the LEGO CMFs. Looking at and analyzing CMFs from series 1 through series 20, the representation of girls and women can be seen throughout time. In this article, we will compare and contrast the difference in names of female… Continue reading

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WBI’s 2021 Top Ten LEGO List for Equity and Inclusion (and Five Opportunities)

  By WBI November 29, 2021 December 5, 2021 Of Interest

We thought last year was a great year for LEGO, but 2021 has been just as outstanding.  In what will be an annual tradition, WBI is pleased to share its 2021 Top Ten LEGO list for Equity and Inclusion.  We took a look at all of LEGO product offerings for… Continue reading

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Complete Sigfig Head Flow Chart

  By MeganL October 31, 2021 October 31, 2021 Research

If you’re new to the LEGO hobby, one of the first things most want to do is create a signature minifigure (sigfig) of themselves. We wondered, how easy is that to do, especially if you’re a woman, or person of colour? To answer, we (or rather, our interns) looked at… Continue reading

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Women's Brick Initiative