Women's Brick Initiative

Inspire - Support - Empower
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Firefighter by ZekeZachZoom Femme Pêcheur by Laurent Delcroix Piece of Pie by BrickMione Mae's Arrival by Jonathan Duggins The Sweetest - The Strongest by Chiara Recarti

Firefighter by ZekeZachZoom

Femme Pêcheur by Laurent Delcroix

Piece of Pie by BrickMione

Mae's Arrival by Jonathan Duggins

The Sweetest - The Strongest by Chiara Recarti

The Women's Brick Initiative Manifesto

Inspire

Inspire

We will INSPIRE more women and girls to join our LEGO hobby while honoring the female artists, builders and LEGO enthusiasts who are already making a difference.
Support

Support

We will SUPPORT our community through workshops, events, skill building activities and a positive community experience.
Empower

Empower

We will EMPOWER our community by challenging entrenched inequity and bias. We will increase representation of women and other underrepresented groups within all aspects of the LEGO ecosystem.
In 1963 the LEGO company developed a set of guidelines – a LEGO constitution so to speak – to guide both the consumers and the customers of LEGO. These10 basic characteristics become the core of LEGO development and guided the company. Number two on this list was to design toys for "Girls and Boys". The Women's Brick Collective wants to bring the focus of building and creating with LEGO back to women and girls. We are dedicated to inspiring girls and women to build with LEGO. We want to demonstrate that the simple plastic brick can be used in a variety of creative ways beyond traditional building. Through bricks, photography and jewelry we transform bits of plastic into items of beauty and magical worlds.
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Weaponizing Some and Fantasizing Others: Gender Bias in Custom Minifigures

  By MeganL February 24, 2021 February 23, 2021 Research

As discussed in the last CMF based article, there is an unequal representation of female and male CMFs. Previously, we looked at the character categories of work and number of male and female minifigs, but the unequal representation extends even deeper than that. When looking at the accessories that different… Continue reading

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The State of Gender and Custom Minifigures

  By MeganL February 18, 2021 February 17, 2021 Research

Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors, want. But in many ways, it is important that LEGO presents a series of minifigures that represent equality and inclusion. Historically, LEGO has released a… Continue reading

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Skin Tone Presence on Female Minifigures

  By MeganL February 12, 2021 February 10, 2021 Research

By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly are produced in the colors light nougat or yellow (which is white-coded). We looked at the amount of skin tone presence on female minifigure torsos… Continue reading

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LEGO Star Wars and Gender Equity

  By MeganL February 5, 2021 February 7, 2021 Research

The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way across the Galactic Universe, they can purchase the Millenium Falcon set for only $799.99 and celebrate the 20th anniversary of the LEGO Star Wars sets. … Continue reading

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LEGO DOTS: Not a Girls’ Product, It’s for Everyone

  By MeganL January 21, 2021 February 7, 2021 Research

LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets, jewelry holders, and jewelry boxes. Because of this, some people might think that the product is marketed towards girls andLEGO DOTS has created a product… Continue reading

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LEGO DOTS: Product Line Marketing Done Right

  By MeganL January 7, 2021 February 7, 2021 Research

LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in many ways. Most of the products and the collection have some type of utility or use as well as a creative and decorative purpose. The… Continue reading

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Analysis of Female Minifigure Torsos

  By MeganL December 15, 2020 February 13, 2021 Research

By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso produced to examine some of the stereotypes perpetuated in one of the most popular building toys of all time. Gender Stereotypes in Female LEGO Minifigures… Continue reading

Tagged   minifigure, research
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WBI’s 2020 Best and Worst in LEGO for Equity and Inclusion

  By MeganL November 26, 2020 December 3, 2020 Of Interest

We’re close to the end of this marathon called the year 2020, and it’s been quite a year for LEGO.  WBI took a look at all of LEGO product offerings for 2020, reviewed them through a lens of gender equity and diversity, and compiled a list of the best and… Continue reading

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A Breakdown of LEGO Female Minifigure Facial Expressions

  By MeganL November 25, 2020 December 10, 2020 Research

by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large fraction have smirking, even provocative expressions that are not seen in male heads. Our analysis explored all 525 female heads produced by LEGO and reveals… Continue reading

Tagged   minifigure, research
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LEGO Female Minifigure Heads: An Analysis

  By MeganL November 24, 2020 January 31, 2021 Research

by Emelyn Chiang LEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach a more diverse audience, but female minifigures and minifigures that depict people of color are still vastly underrepresented. Diversity in LEGO Minifigures LEGO may be… Continue reading

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