Blog
We have lots to say about little plastic bricks!

A Complete Gendered History of LEGO City
Note: This research as been conducted by and is republished with full permission by one of our members, Ellie M. The original substack article can...

Celebrating LEGO’s Disability Representation
In honor of Disability Pride Month, we are celebrating LEGO’s expansion of disability representation across sets and minifigures. UNICEF estimates that around 1 in 10...

Family Representation within LEGO
One of LEGO’s core values from their website is “By celebrating differences, through our culture of authenticity, inclusion and energizing play, we create a unique...

Welcome our 2026 Interns!
This summer, we’re thrilled to welcome five interns who will be working with WBI! Thanks to our partnership with Smith College, over the next several...

Building Without Limits: The Intuitive World of LEGO Designer Pamela Henry
Pamela Henry does not begin with a blueprint. There is no software open, no digital rendering mapped out in advance, and no rigid plan dictating...

WBI at Solvang Brick & Builds Conference 2026
The Solvang Brick & Builds conference, held April 18th and 19th, brought brick builders and appreciators together in the beautiful town of Solvang under sunny...

WBI at BrickCentric Los Angeles 2026
Burbank, California set the stage for the inaugural BrickCentric LEGO fan convention, held March 20–22 at the Burbank Marriott Convention Center. The event brought together an impressive...

She Builds: Six Women featured at the Masterpiece Gallery at Lego House
The Masterpiece Gallery at LEGO House in Billund, Denmark, is a unique experience that showcases fan-inspired LEGO creations, and invites builders from all over the...

WBI x BLACKLUG: Building Pathways Together
We’re excited to announce our collaboration with BLACKLUG, a community dedicated to shining a light on Black LEGO builders across the UK, Europe, and worldwide....

LEGO and its Lack of Natural Hair Representation: How a Beloved Toy Perpetuates Beauty Standards
LEGO, despite making some strides, has found itself in a hairy situation. A comprehensive analysis of LEGO’s hair catalog has revealed a pattern that many...

She Built That: LEGO Correcting the Wrong?
Earlier this year, LEGO launched the “She Built That” campaign to challenge traditional gender views of building. The campaign included a reimagined RUN DMC track,...

LEGO and LGBTQ+ Representation in their products: What AFOLs and casual fans have to say
In a recent community survey on LGBTQ+ representation in LEGO, over five hundred participants spoke with clarity and urgency about what inclusion really means, and...

