by Stephanie Taylor As a building toy that generally markets towards children, it makes perfect sense that LEGO would want to partner with Disney. Afterall, Walt Disney himself said “I make them [films] for the child in all of us”, which is eerily similar to one of LEGO’s most recent… Continue reading
Four to one. That’s the ratio of male to female actors included in the June 2020 analysis of “Which Actor has the most minifigures?” on Brickset. The article profiles actors, both live action and voice, who have more than two minifigures of themselves as any character they’ve played. According to… Continue reading
In a previous article, we looked at people of color (POC) intellectual property (IP) minifigures. Next, we will be looking at how gender is treated in IP minifigures. IP minifigures are usually marketed as parts of sets in our favorite stories such as Star Wars or Harry Potter, so we… Continue reading
For most of LEGO’s time creating IP (intellectual property) minifigures, they have been the only figures that were in human skin tones, as all other LEGO minifigures are built with the classic LEGO yellow skin. Because these IP minifigs are the only source of skin toned LEGO figures and because… Continue reading
By Emelyn Chiang Introduced in 2012, LEGO minidolls are more intricate versions of the classic LEGO minifigure. They also are more expensive than LEGO minifigures, and fewer minidolls are included in sets of equal value when compared to sets with minifigures. We did a deep dive into the price disparity of… Continue reading
Catalogs are published once or twice a year, and especially avid LEGO users can subscribe to the Club Magazines. Catalogs enable users to connect to the LEGO world and keep up to date on exciting sets, like the newest Ninjago or Star Wars collections. LEGO also uses the catalogs as… Continue reading
As discussed in the last CMF based article, there is an unequal representation of female and male CMFs. Previously, we looked at the character categories of work and number of male and female minifigs, but the unequal representation extends even deeper than that. When looking at the accessories that different… Continue reading
Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors, want. But in many ways, it is important that LEGO presents a series of minifigures that represent equality and inclusion. Historically, LEGO has released a… Continue reading
By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly are produced in the colors light nougat or yellow (which is white-coded). We looked at the amount of skin tone presence on female minifigure torsos… Continue reading
The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way across the Galactic Universe, they can purchase the Millenium Falcon set for only $799.99 and celebrate the 20th anniversary of the LEGO Star Wars sets. … Continue reading
