Research

This year’s interns would like your input on two surveys! The first survey asks how LEGO can be more inclusive. Recently we have asked WBI...

Note: This research as been conducted by and is republished with full permission by one of our members, Ellie M. The original substack article can...

In honor of Disability Pride Month, we are celebrating LEGO’s expansion of disability representation across sets and minifigures. UNICEF estimates that around 1 in 10...

One of LEGO’s core values from their website is “By celebrating differences, through our culture of authenticity, inclusion and energizing play, we create a unique...

LEGO, despite making some strides, has found itself in a hairy situation. A comprehensive analysis of LEGO’s hair catalog has revealed a pattern that many...

Earlier this year, LEGO launched the “She Built That” campaign to challenge traditional gender views of building. The campaign included a reimagined RUN DMC track,...

In a recent community survey on LGBTQ+ representation in LEGO, over five hundred participants spoke with clarity and urgency about what inclusion really means, and...

Image from LEGO Friends/brickipedia: Introduction: If you’re as chronically online as I am, you may have seen that viral meme comparing Barbie’s face evolution from...

In previous research by the Women’s Brick Initiative (WBI), we highlighted the persistent lack of racial diversity in minifigure head options, despite recent expansions in...

The Women+s Brick Initiative (WBI) research contributor team is excited to share some fascinating research results! From March through November 2024, members of WBI’s volunteer...

Thorin Finch My first memories of LEGO are of sitting on the hardwood floor by the fireplace, surrounded by castles. The Black Falcons would marshal...

Individual Analysis of Minifigure Skintones Released from 2018-2022 Figure 8. A bar graph showing the total number of Yellow minifigure parts from 2018-2022 The first...