Research

In a previous article, we looked at people of color (POC) intellectual property (IP) minifigures. Next, we will be looking at how gender is treated...

For most of LEGO’s time creating IP (intellectual property) minifigures, they have been the only figures that were in human skin tones, as all other...

By Emelyn Chiang Introduced in 2012, LEGO minidolls are more intricate versions of the classic LEGO minifigure. They also are more expensive than LEGO minifigures, and...

Catalogs are published once or twice a year, and especially avid LEGO users can subscribe to the Club Magazines. Catalogs enable users to connect to...

As discussed in the last CMF based article, there is an unequal representation of female and male CMFs. Previously, we looked at the character categories...

Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors,...

By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly...

The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way...

LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets,...

LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in...

By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso...

by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large...