Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors, want. But in many ways, it is important that LEGO presents a series of minifigures that represent equality and inclusion. Historically, LEGO has released a… Continue reading
By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly are produced in the colors light nougat or yellow (which is white-coded). We looked at the amount of skin tone presence on female minifigure torsos… Continue reading
The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way across the Galactic Universe, they can purchase the Millenium Falcon set for only $799.99 and celebrate the 20th anniversary of the LEGO Star Wars sets. … Continue reading
LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets, jewelry holders, and jewelry boxes. Because of this, some people might think that the product is marketed towards girls andLEGO DOTS has created a product… Continue reading
LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in many ways. Most of the products and the collection have some type of utility or use as well as a creative and decorative purpose. The… Continue reading
By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso produced to examine some of the stereotypes perpetuated in one of the most popular building toys of all time. Gender Stereotypes in Female LEGO Minifigures… Continue reading
by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large fraction have smirking, even provocative expressions that are not seen in male heads. Our analysis explored all 525 female heads produced by LEGO and reveals… Continue reading
by Emelyn Chiang LEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach a more diverse audience, but female minifigures and minifigures that depict people of color are still vastly underrepresented. Diversity in LEGO Minifigures LEGO may be… Continue reading
By Stephanie Taylor Editor’s note: Thanks to some terrific input from the AFOL community, it’s been brought to our attention that some of the data presented here may be incomplete. We’re reviewing that data and will change as needed, and then republish. In mid 2018, for the 40th anniversary of… Continue reading
Periodically Richard Jones at The Rambling Brick takes an in-depth look at gender balance in LEGO City. We love his analysis so much we use Richards work in our WBI presentations! So when Richard reached out this week and told me he had updated his research in anticipation of International… Continue reading
