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Women's Brick Initiative

Announcing our summer building contest!

Published May 11, 2023 By WBI | 2 Comments

We’ve got exciting news! WBI has been asked to provide the street parade in the World Explorer Zone of LEGO House!

Current street parade

We can’t think of a better reason for a contest!

Your challenge, if you choose to accept it, is to build a parade float. The space in the World Explorer Zone is roughly 182 studs long, so to allow for spacing and placement of characters, please make your float around 40 studs long. The floats will be placed on roadplates, and should be 12-13 studs wide.

There will be four winning floats, and each should have a dedicated theme. We’ll be looking for themes that celebrate WBI’s core values, including the following:

  • Celebration of Pride
  • Diversity, Equity & Inclusion
  • New Friends cast highlight their diversity
  • Strong women!
  • Any celebration of inclusiveness!

Entries are due July 15, 2023. You can enter by posting picture(s) to Instagram or Facebook with the hashtag #wbiparadefloat.

Winning entries will be displayed in Billund at LEGO House for approximately one year starting in September 2023. Unless you’re traveling to Billund yourself, entries will need to be mailed to someone attending Skaerbaek Fan Weekend. Please keep that in mind when building.

Let us know if you have questions! Good luck and have fun!

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  • A

    LEGO will be providing shipping for all of our winners, sorry if that was not clear! Even if they hadn’t, as it is a WBI contest we would have assumed that cost. Sorry for the misunderstanding!

  • Bonnie Mohnsen

    Curious – normally when Lego has contests for inclusion at the Lego House in Billund, they make arrangements for all transportation of set to and from Billund. Why aren’t they in this situation? I have my float completed but I don’t want to post until I fully understand what I am committing to (financially).

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