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Author: MeganL

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Minidolls vs. Minifigures – Which Costs More?

  By MeganL March 11, 2021 March 11, 2021 Research

By Emelyn Chiang Introduced in 2012, LEGO minidolls are more intricate versions of the classic LEGO minifigure. They also are more expensive than LEGO minifigures, and fewer minidolls are included in sets of equal value when compared to sets with minifigures. We did a deep dive into the price disparity of… Continue reading

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Celebrating International Women’s Day

  By MeganL March 8, 2021 March 8, 2021 Of Interest

There have been some excellent posts today from all corners of the internet celebrating women in LEGO. We would recommend that you check out Jay’s Brick Blog, whose entry today highlights 50 women LEGO creators everyone should know about (thanks for the shout-out for WBI, Jay! We also love that… Continue reading

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A History of LEGO Catalogs

  By MeganL March 4, 2021 March 3, 2021 Research

Catalogs are published once or twice a year, and especially avid LEGO users can subscribe to the Club Magazines. Catalogs enable users to connect to the LEGO world and keep up to date on exciting sets, like the newest Ninjago or Star Wars collections. LEGO also uses the catalogs as… Continue reading

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Weaponizing Some and Fantasizing Others: Gender Bias in Custom Minifigures

  By MeganL February 24, 2021 February 23, 2021 Research

As discussed in the last CMF based article, there is an unequal representation of female and male CMFs. Previously, we looked at the character categories of work and number of male and female minifigs, but the unequal representation extends even deeper than that. When looking at the accessories that different… Continue reading

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The State of Gender and Custom Minifigures

  By MeganL February 18, 2021 February 17, 2021 Research

Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors, want. But in many ways, it is important that LEGO presents a series of minifigures that represent equality and inclusion. Historically, LEGO has released a… Continue reading

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Skin Tone Presence on Female Minifigures

  By MeganL February 12, 2021 February 10, 2021 Research

By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly are produced in the colors light nougat or yellow (which is white-coded). We looked at the amount of skin tone presence on female minifigure torsos… Continue reading

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LEGO Star Wars and Gender Equity

  By MeganL February 5, 2021 February 7, 2021 Research

The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way across the Galactic Universe, they can purchase the Millenium Falcon set for only $799.99 and celebrate the 20th anniversary of the LEGO Star Wars sets. … Continue reading

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LEGO DOTS: Not a Girls’ Product, It’s for Everyone

  By MeganL January 21, 2021 February 7, 2021 Research

LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets, jewelry holders, and jewelry boxes. Because of this, some people might think that the product is marketed towards girls andLEGO DOTS has created a product… Continue reading

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LEGO DOTS: Product Line Marketing Done Right

  By MeganL January 7, 2021 February 7, 2021 Research

LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in many ways. Most of the products and the collection have some type of utility or use as well as a creative and decorative purpose. The… Continue reading

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Analysis of Female Minifigure Torsos

  By MeganL December 15, 2020 February 13, 2021 Research

By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso produced to examine some of the stereotypes perpetuated in one of the most popular building toys of all time. Gender Stereotypes in Female LEGO Minifigures… Continue reading

Tagged   minifigure, research
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