We are dedicated to inspiring girls and women to build with LEGO. We want to demonstrate that the simple plastic brick can be used in a variety of creative ways beyond traditional building. Through bricks, photography and jewelry we transform bits of plastic into items of beauty and magical worlds.

How well do Minifigs Represent People Around the World? Analysis of Cultural Representation in Minifigs (Part 2: Head Repetition)

Part 1 of this discussion presents an overview of cultural representation within LEGO Minifigures, exploring the distributions by region, gender, and flesh tone color for minifigs that are explicitly inspired by a specific culture. Part 1 also provides background on the data collection and categorization processes. In Part 2, we… Continue reading

How Well Do Minifigs Represent People from Around the World? Analysis of Cultural Representation in Minifigs (Part 1: Overview)

When LEGO creates minifigs, they are by default assumed to be white individuals of Western European descent. However, there have been numerous themes and sets over time in which some or all of the minifigs are explicitly created to represent individuals of a specific culture or geographic region. For example,… Continue reading

Are Star Wars Minifigs Accurately Representative of Star Wars Films? An analysis of screen time versus number of minifigs by gender (Part 2: Side Series)

A significant number of LEGO minifigures are created to represent characters from TV series or films. LEGO has been creating Star Wars minifigs since 1999, and has created a total of 1,276 as of July 2022. In [Part 1], we analyzed the relationship between screen time, gender, and number of… Continue reading

Are Star Wars Minifigs Accurately Representative of Star Wars Films? An analysis of screen time versus number of minifigs by gender (Part 1)

A significant number of LEGO minifigures are created to represent characters from TV series or films. LEGO has been creating Star Wars minifigs since 1999, and has created a total of 1,276 as of July 2022. Some characters have many minifigs, while others do not have any. In some cases,… Continue reading