We’re excited to announce our collaboration with BLACKLUG, a community dedicated to shining a light on Black LEGO builders across the UK, Europe, and worldwide.
This partnership is built on aligned ethos. BLACKLUG’s principle of Inclusively Exclusive meets WBI’s mission to inspire, support, and empower women and non-binary builders everywhere. Both communities exist to challenge imbalance in the LEGO space, and we believe visibility is not a trend. It’s a responsibility.
Through joint interviews, shared features, collaborative projects, and community-driven storytelling, we are actively working to elevate under-represented creators and redefine what leadership looks like in the LEGO community.
This partnership is built for the long haul. Shared amplification, real projects, and a LEGO community that actually reflects the people in it.
Together, we’re not just building models. We’re building pathways.



