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We have lots to say about little plastic bricks!

The State of Gender and Custom Minifigures

Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors,...
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Skin Tone Presence on Female Minifigures

By Emelyn ChiangIt is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly are...
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LEGO Star Wars and Gender Equity

The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way...
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LEGO DOTS: Not a Girls’ Product, It’s for Everyone

LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets,...
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LEGO DOTS: Product Line Marketing Done Right

LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in...
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Analysis of Female Minifigure Torsos

By Emelyn ChiangGender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso produced...
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WBI’s 2020 Best and Worst in LEGO for Equity and Inclusion

We’re close to the end of this marathon called the year 2020, and it’s been quite a year for LEGO.  WBI took a look at...
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A Breakdown of LEGO Female Minifigure Facial Expressions

by Emelyn ChiangFemale minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large fraction...
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LEGO Female Minifigure Heads: An Analysis

by Emelyn ChiangLEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach a...
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Return of the Ducks!

Photo by Shelly CorbettWBI will be hosting a room at virtual Brickworld on December 12, 2020. We hope to see you there! During one of...
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Introduction of the new Member Profiles!

The Women’s Brick Initiative is excited to introduce a new way to learn more about our community members. We love how supportive the WBI community...
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Come join us for our first social hour!

WBI hosted a social during virtual BrickCon recently. We had a great time! But we figured we don’t need a convention to have a virtual...
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