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Women's Brick Initiative

Research

Do Princess Leia and Captain Marvel Look Alike? Repetition of Minifig Heads in Star Wars Characters (Part 1)

A significant number of LEGO minifigures are created to represent characters from TV series or films. LEGO has been creating Star Wars minifigs since 1999...
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How Many Female Minifigs in LEGO Town Have the Same Face? Analysis of Head Repetition Part 2

What’s in a minifigure? Have a feeling you’ve seen a “new” minifigure before? Chances are you probably have. LEGO has produced over 14,000 different minifigures over...
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How often does LEGO use the same head on a minifigure? Analysis of Head Repetition (Part 1)

by Yutong Zhang and Rose PortaWhat’s in a minifigure? Have a feeling you’ve seen a “new” minifigure before?  Chances are you probably have. LEGO has produced...
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How Does LEGO See Working Women? Analysis of Gender Representation in Professions

by Yutong Zhang and Rose PortaProfession representation is important in LEGO minifigures, because every profession should be valued and acknowledged equally in society. In addition,...
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Calling in, Calling out, Curious: the Three C’s Response Plan

by Rose Porta, Kira S, and Yutong ZhangWhen doing social justice work, you are bound to encounter individuals who will criticize you and your work...
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What color minifigure represents you best?

When you make a sigfig, what colour parts do you choose?The Women’s Brick Initiative (WBI) has updated the survey we conducted two years ago. Some...
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A Study of Gender Bias in Animals in Friends sets

When examining the animals in varying LEGO sets, two different methods were used in comparing animals in sets made predominantly for girls and women and...
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Gender Inequality of the CMF Series

Gender bias and discrimination could not be clearer when looking at the LEGO CMFs. Looking at and analyzing CMFs from series 1 through series 20,...
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Complete Sigfig Head Flow Chart

If you’re new to the LEGO hobby, one of the first things most want to do is create a signature minifigure (sigfig) of themselves. We...
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Pie chart: Designer features in LEGO instruction books

Women Designers of LEGO

We’re loving the designer features in some of the newer LEGO set instruction booklets and always look forward to designer videos – but given who...
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Analysis of LEGO Disney Princess – Part 2

by Stephanie TaylorIn the first half of our Disney Princess analysis, we looked at Disney Princess sets.  We conclude the analysis by taking a closer...
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Analysis of LEGO Disney Princess – Part 1

by Stephanie TaylorAs a building toy that generally markets towards children, it makes perfect sense that LEGO would want to partner with Disney. Afterall, Walt...
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