Research
LEGO Star Wars and Gender Equity
The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way...
LEGO DOTS: Not a Girls’ Product, It’s for Everyone
LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets,...
LEGO DOTS: Product Line Marketing Done Right
LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in...
Analysis of Female Minifigure Torsos
By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso...
A Breakdown of LEGO Female Minifigure Facial Expressions
by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large...
LEGO Female Minifigure Heads: An Analysis
by Emelyn Chiang LEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach...
Timeline of Female Minifigures
By Stephanie Taylor Editor’s note: Thanks to some terrific input from the AFOL community, it’s been brought to our attention that some of the data...
Gender Balance in LEGO City – an update
Periodically Richard Jones at The Rambling Brick takes an in-depth look at gender balance in LEGO City. We love his analysis so much we use...