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Women's Brick Initiative

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We have lots to say about little plastic bricks!

She Built That: LEGO Correcting the Wrong?

Earlier this year, LEGO launched the “She Built That” campaign to challenge traditional gender views of building. The campaign included a reimagined RUN DMC track,...
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LEGO and LGBTQ+ Representation in their products: What AFOLs and casual fans have to say

In a recent community survey on LGBTQ+ representation in LEGO, over five hundred participants spoke with clarity and urgency about what inclusion really means, and...
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Diversity and Accessibility of Minifigure Heads in the Over the Moon LEGO Set

In previous research by the Women’s Brick Initiative (WBI), we highlighted the persistent lack of racial diversity in minifigure head options, despite recent expansions in...
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Text reads "2024 WBI Community Research Survey" within a text box above a stylized pie chart in the background.

2024 WBI Community Research Survey

The Women+s Brick Initiative (WBI) research contributor team is excited to share some fascinating research results! From March through November 2024, members of WBI’s volunteer...
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Text: CONVENTION RECAP: Bricks Cascade 2025; includes stylized colored boxes and Bricks Cascade 2025 themed logo: Piece on Earth

WBI at Bricks Cascade 2025: Piece on Earth

Last month, the Women+s Brick Initiative (WBI) team attended Bricks Cascade a LEGO convention in Portland, Oregon (USA), one of several Adult Fan of LEGO...
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Mini Lego Builds (Left to right a yellow forklift, pink castle, grey robot, blue treehouse, and yellow and red duck) interact in front of text saying "GeekGirlCon 2024".

Convention Recap: WBI at GeekGirlCon 2024

Author's Note: This post was co-authored by WBI research contributors CJ and Caleb Inman. This year, Women+s Brick Initiative (WBI) had the amazing opportunity to...
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 Representation and LEGO Storytelling

Thorin Finch My first memories of LEGO are of sitting on the hardwood floor by the fireplace, surrounded by castles. The Black Falcons would marshal...
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Kelly Bartlett’s Chocolate Shop, photographed by Alice Finch

Meet the Women of the Masterpiece Gallery 2023

Kelly Bartlett’s Chocolate Shop displayed in the Masterpiece Gallery at the LEGO House Inspiring others is one of the cornerstones of the Women’s Brick Initiative...
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Launching Our New Accessible Website: A Fresh, User-Friendly Design

We are thrilled to announce the launch of our newly redesigned website for the Women’s Brick Initiative! Our team has been hard at work to...
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WBI’s 2023 Top Ten LEGO List for Equity and Inclusion (and Five Opportunities)

It was difficult to top 2022 for LEGO in equity and inclusion, but LEGO managed to have another good year in 2023 for equity and...
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Thousands of Minifig Heads, and Still Not Enough Options? Analysis of Diverse Representation in Minifigure Heads (Part 2)

This is Part 2 of the article series. It’s recommended to read Part 1 before Part 2.  If minifigs are meant to represent people living...
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Announcing our summer building contest!

We’ve got exciting news! WBI has been asked to provide the street parade in the World Explorer Zone of LEGO House! Current street parade We...
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