Blog
We have lots to say about little plastic bricks!
Female Minifigures in lP LEGO Themes
In a previous article, we looked at people of color (POC) intellectual property (IP) minifigures. Next, we will be looking at how gender is treated...
People of Color representation in IP LEGO themes
For most of LEGO’s time creating IP (intellectual property) minifigures, they have been the only figures that were in human skin tones, as all other...
Set Review: 21326 Winnie The Pooh
The latest in the highly popular LEGO Ideas theme is 21326 Winnie the Pooh. This was a favourite of mine as a child and I...
Minidolls vs. Minifigures – Which Costs More?
By Emelyn Chiang Introduced in 2012, LEGO minidolls are more intricate versions of the classic LEGO minifigure. They also are more expensive than LEGO minifigures, and...
Celebrating International Women’s Day
There have been some excellent posts today from all corners of the internet celebrating women in LEGO. We would recommend that you check out Jay’s...
A History of LEGO Catalogs
Catalogs are published once or twice a year, and especially avid LEGO users can subscribe to the Club Magazines. Catalogs enable users to connect to...
Weaponizing Some and Fantasizing Others: Gender Bias in Custom Minifigures
As discussed in the last CMF based article, there is an unequal representation of female and male CMFs. Previously, we looked at the character categories...
The State of Gender and Custom Minifigures
Collectible Minifigure Series have been released by LEGO for many years and have shaped a lot about what LEGO thinks their consumers, specifically LEGO collectors,...
Skin Tone Presence on Female Minifigures
By Emelyn Chiang It is evident that the LEGO minifigure population is not representative of our real world community at large. Minifigure heads and torsos overwhelmingly...
LEGO Star Wars and Gender Equity
The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way...
LEGO DOTS: Not a Girls’ Product, It’s for Everyone
LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets,...
LEGO DOTS: Product Line Marketing Done Right
LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in...