Blog
We have lots to say about little plastic bricks!
LEGO Star Wars and Gender Equity
The Star Wars enterprise has been one of the largest and most lucrative themes in the LEGO business. As users attempt to build their way...
LEGO DOTS: Not a Girls’ Product, It’s for Everyone
LEGO DOTS is a LEGO product line that, on the outside, might appear to be stereotypically girly due to many of their products being bracelets,...
LEGO DOTS: Product Line Marketing Done Right
LEGO DOTS is a line of LEGO toys released on March 1, 2020. This line is very unique and different from other LEGO themes in...
Analysis of Female Minifigure Torsos
By Emelyn Chiang Gender stereotypes exist everywhere in our communities. LEGO is no exception to this trend. We looked at every female LEGO minifigure torso...
WBI’s 2020 Best and Worst in LEGO for Equity and Inclusion
We’re close to the end of this marathon called the year 2020, and it’s been quite a year for LEGO. WBI took a look at...
A Breakdown of LEGO Female Minifigure Facial Expressions
by Emelyn Chiang Female minifigure heads differ from their male counterparts in many ways. First, almost all female minifigure faces wear makeup, and a large...
LEGO Female Minifigure Heads: An Analysis
by Emelyn Chiang LEGO was originally a boys’ toy, and this basis is still reflected in their products. The LEGO Group has attempted to reach...
Return of the Ducks!
Photo by Shelly Corbett WBI will be hosting a room at virtual Brickworld on December 12, 2020. We hope to see you there! During one...
Introduction of the new Member Profiles!
The Women’s Brick Initiative is excited to introduce a new way to learn more about our community members. We love how supportive the WBI community...
Come join us for our first social hour!
WBI hosted a social during virtual BrickCon recently. We had a great time! But we figured we don’t need a convention to have a virtual...
Timeline of Female Minifigures
By Stephanie Taylor Editor’s note: Thanks to some terrific input from the AFOL community, it’s been brought to our attention that some of the data...
Watch this space!
After an incredibly busy summer, our interns are back off to school (virtually). We’re now almost ready to start sharing everything that we’ve been working...